Noom vs Optavia: Weight Loss Meal Delivery Services Compared

Noom vs Optavia

Data tells us that nearly half of the adults in the United States have attempted to lose weight in the last year. Of those, only about 20% successfully lose and keep the weight off long term. It’s obvious that we need better weight management solutions, which is where Noom and Optavia enter the picture. Unlike typical weight loss programs, these two companies have developed app-based solutions that offer coaching and accountability along your weight loss journey.

While Noom and Optavia share some similarities, they’re each different in their own way and offer unique benefits. We looked at the two head-on to see which offered the best weight loss program and diet app for healthy weight loss.

Table of Contents


Noom final Image App




Optavia Box final



Weight Loss Strategy

The Noom App is a lifestyle-based weight loss program, but it isn’t as rigorously structured as other similar programs, such as Weight Watchers. Rather than offering a program that you have to make work for your lifestyle, Noom takes a different approach to helping people reduce weight – they help you create a fitness and diet plan that fits effortlessly into the life you’re already living.

Noom starts by asking questions about your lifestyle and goals, then uses science to create a plan designed to work specifically for you. With an approach that includes both the science of psychology and weight management, Noom aims to help you develop healthy habits and make positive, sustainable changes to lose weight safely.

Noom Weight app

Noom provides all the tools to help you achieve and maintain weight loss. The main tools that Noom uses to help you develop a successful weight reduction strategy include:

  • App-based support that’s by your side 24/7
  • One-on-one coaching with trained professionals and ongoing coaching throughout your weight loss journey
  • Daily lessons that provide both targeted and general knowledge you need to succeed
  • Professional medical advice for safe and sustainable weight reduction
  • Lose at your own pace with a program designed to fit into your life
  • Tools to track food intake, water consumption, and fitness so you can visually see your progress

Optavia also offers app support, but the App itself isn’t the foundation of Optavia’s diet plan. The Optavia program also includes one-on-one coaching and goes a step further to offer diet plans that include pre-packaged meals, similar to Weight Watchers or Nutrisystem.

With Optavia, ongoing coaching assists in helping you find the meal plan best aligned with your health goals and dietary lifestyle. This includes in-depth personalization and guidance toward the meal plans and Fuelings to meet your nutritional needs.

Optavia Coach

Menu & Food




One of the key differences between Optavia and Noom is the food. The App offers coaching, advice, and practical knowledge for losing weight, but you choose, purchase, and prepare your own food. The goal is to help you develop healthy eating habits with the help of professional coaching and a range of dietary tools.

When talking about food, Noom is great for people that aren’t interested in having meals delivered or following any specific prepared meal plans. They want to eat healthy meals and snacks that they prepare on their own. Considering that most people aren’t going to subscribe to a meal delivery program for life, Noom’s platform is designed to set you up for lifelong success.

In contrast, Optavia is a healthy dietary approach and meal delivery program combined. The idea is that by following the programs, you’ll lose weight and gain the knowledge and habits you need to sustain your achievements, even after you no longer have Optavia’s meals delivered to your door.

optavia menu options

Optavia offers several categories of healthy meals and snacks that are aligned with their diet plans. They offer a selection of healthy meals with their Lean & Green Meals. These meals include lean protein, plus up to three servings of produce and two servings of healthy fats. By enjoying these meals, you learn to identify healthy ingredients in the right portions while keeping calorie intake in check.

A few examples of Lean & Green Meals include Turkey Meatball Marinara, Ginger Lemongrass Chicken, and Beef Stew. The menu of Lean & Green Meals isn’t huge, usually offering about six options per week. But they are meals that most people will enjoy, including picky eaters.

Optavia offers other meal plans that feature snacks and small meals. Think along the lines of protein shakes, soups, bars, and crunchy snacks. A few favorites from this section of the menu include the Yogurt Berry Blast smoothie mix, Extra Creamy Chocolate Shake Mix, Creamy Double Peanut Butter Crisp Bar, Homestyle Chicken Noodle Soup Mix, oatmeal, and breakfast cereals. All meals, snacks, and Fuelings are made with healthy ingredients.

Weight Loss Success

Success stories offer motivation for chasing after your own goals. Both Noom and Optavia offer glimpses of some of their customers’ success with their programs.

Noom Success Stories

Noom gets incredible customer reviews, both for the quality of the Noom App and the results people have achieved using their program. It’s obvious that their approach, largely based on lifestyle and psychology, works wonderfully for many searching and looking to achieve better health.

Noom doesn’t feature a lot of success stories on its website, but there is one that stands out. It’s the story of a couple named Ann and Steve. Both had tried other structured weight-reducing programs in the past, like WeightWatchers and Jenny Craig. However, they often found themselves victims of the yo-yo dieting effect.

Noom Ann Story

With Noom, they found features like the daily lessons to be very helpful, and the calorie tracker and lessons combined helped them to learn valuable information about calorie density, which is something that was previously left untouched in other programs they tried.

After using Noom, Ann has lost 67 pounds, and Steve has lost a total of 62 pounds, and both have seen positive changes in many different areas of their life.

Another success story that can be found in Women’s Health details the success of a woman named Mary. Like many, Mary had found herself struggling with weight gain after the birth of her child and was having difficulty making the lifestyle adjustment necessary to lose and keep the weight off. Noom helped her learn how to stop reaching for convenience foods, even though she was a very busy new mother. She learned healthy eating and food prep habits that greatly changed her life. Mary was able to lose 40 pounds and keep it off.

Optavia Success Stories

Optavia shares snippets of success stories on their site. These are great motivation stories of real transformations. For example, there’s Monica. She mentions how she was overweight at the age of ten and decided to work towards a healthier lifestyle and diet once she had children of her own. After trying Optavia, her personal coach and the support of the Optavia community helped her to lose a total of 167 pounds.

A little further down the page in Penny’s success story. Penny dreamed of becoming a firefighter, but carrying around extra weight and cardiovascular health issues had stood in her way. After a health scare, Penny found herself turning to Optavia and lost 160 pounds.

Like Noon, Optavia also shares success stories of couples who have managed to shed weight, adopt a healthier diet, and make substantial changes in the quality of their life with their program. The story of Sussy and Wes is just one example, and they tell how Optavia positively affected their emotional health as well as their physical health.

Optavia Sucess Stories

































Essential Optimal Kit

(5 & 1 Plan®)



Essential On-The-Go Kit

(5 & 1 Plan®)



Essential Optimal Kit (4 & 2 & 1 Plan®)



When comparing the prices of Noom vs Optavia, it’s important to consider the entire picture and not just the bottom line price. Noom is an app that offers very in-depth psychological and lifestyle analytics, plus coaching and professional medical advice.

Noom is a monthly subscription service where you can access all of their tools and coaching perks for a single monthly rate. All of the plans are set up for autorenewal. You can have your subscription set to auto-renew every month, but there is a discount if you choose a longer-term autorenewal option. Noom makes this easy by offering autorenewal set up for whatever installments make it easy for you, from one month to eleven months. They also offer an annual autorenewal program, which offers the best pricing.

Currently, a single month of Noom costs $60. If you choose to subscribe for an entire year, you pay $199, which is a huge savings over the monthly price for the same duration.

Optavia’s pricing is set up so that you pay according to the meals you choose, with the App and support factoring into that pricing structure. You can order a la carte meals and Fuelings at various price points.

For example, you might pay $22 for a box of smoothie mixes, but you get seven servings in each box, which brings the price to just over $3 per serving. The Lean & Green meals come packaged in boxes of six servings and cost a little over $30. This puts the price at about $5 per meal, which is very affordable. The downside is that you’re stuck with the remaining five portions if you do not like a meal.

Optavia also offers bundles, which are ideal if you’re planning ahead for a three month commitment to their program. There are several bundles that range in price from $378 to $473.

Customer Service




One detail that stands out with Optavia and Noom is that their level of customer service includes continual access to coaching, advice on how to eat healthily, and support throughout the journey. So, as long as you’re subscribed, you can count on great customer service support.

But what if you decide that either of these services is the right fit for you anymore? With Noom, you can cancel your subscription anytime, but you’ll still be on the hook for the remaining of your original renewal term. If you sign up for an entire year but want to cancel after three months, you won’t get a refund for the unused portion of your subscription plan. Instead, you’ll still have access to the tools and coaching, and your plan won’t renew at the end of the term.

Noom offers a free trial to help you decide if their program is right for you. If you’re still undecided, it’s best to go with a month at a time until you’re sure you want to make the investment.

Optavia offers an option to sign up for a Premier Membership, which includes auto-shipments of food for your diet. Optavia does allow you to cancel this membership at any time, but you do lose all the perks that it provides, such as shipping benefits and additional perks.



Both services are great options in you’re looking to lose weight, and while they have similarities, there are also enough differences that set them apart. In the battle of Noom vs. Optavia, we give the final award to Noom. Our reasons are the excellent customer service, flexible subscription program, and the many success stories of people who have used the Noom app. For many, Noom has been a real game changer.

To be fair, we also give high praise to Optivia. Their service is fantastic for those who want more structure and like the idea of prepared meals and snacks to make things easier. It all really comes down to which style of program works best for you. Here are a few points to consider before making your final decision.

Choose Noom If You:

  • Want a personalized dietary plan that takes lifestyle and emotional health into consideration
  • Like flexibility
  • Want to work with a coach to help you achieve success
  • Aren’t interested in pre-packaged meals and snacks
  • Want to learn new recipes, how to shop, and other lifestyle tricks
  • Like the idea of daily interactive lessons

Choose Optavia If: 

  • Want an all-inclusive plan that includes support, coaching, and some meals and snacks
  • Are looking for a program that teaches calorie density as a dietary strategy
  • Prefer small meals and planning ahead
  • Want flexibility in the plans you choose

1 thought on “Noom vs Optavia: Weight Loss Meal Delivery Services Compared”

  1. I’m a Noomer. I can’t give enough praise to Noon for helping me with losing 25 lbs and keeping it off for over a year now. I love the fact that I don’t have to use/buy certain diet/fuel foods. Noom teaches you how to eat the foods we love but in the correct serving portions. Instead of 2cups of my favorite, mashed potatoes, 1 cup serving will do. They teach you why we eat the way we do and what triggers our eating habits. Don’t go to the couch with your favorite chips. Put the serving portion or 1/2 the serving portion in a bowl. Amazing how affective this is. Noom is my winner hands down. I was given a special offer of $159 for a year and it was worth every penny!!

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